Nxtgen Ayurveda Pure Kesar, keshar, saffron, zaffran is carefully handpicked right from heaven on the earth, Kashmir. This pure Kesar is filled with so many benefits, from health care, cooking to skincare. It is also considered very good for pregnant women. Few of its health benfits include heart care, boost immunity, help regulate bood pressure, lose weight, pregnancy, also mixed in face packs.